I’ve received a number of responses regarding my post regarding our departmental website. These responses have either come in via email, or people have caught me in person to comment on the post. I have not yet received any comments praising the site. Instead, I have consistently received comments along the lines of “that’s exactly what I think.” Often, it’s a bit more explicit: “I’ve been here n years, and for as long as I can remember, people have thought that the departmental website was an unnavigable nightmare.”
So, lets work from the premise that we have a website that is, by-and-large, ready for a complete overhaul. I’m going to suggest how we might rebuild the site to capitalize on communication and fresh, dynamic content as opposed to static content and the occasional (static) rendering of a database.
The Front Page
The front page of a departmental website is both the starting point and the ending point; if your viewer isn’t interested by anything they see, then they’ll be gone in a heartbeat. To do this right, I’d grab about 20 first-year students right now, and ask them what they looked for just a few months ago when cruising the WWW and scoping out prospective universities and CS departments. You see, people who build departmental webpages are usually faculty and/or staff in the department, and these people typically lack critical insights that most any user of their product would have. Driving a redesign user-first is the best way for something like this to proceed.
Seeing as I don’t have these insights readily available, I’ll ignore my own knowledge of best practices and proceed. First, I’d turn the front page of the site into a weblog.

Branding matters; the logo is still necessary. Persistent navigation throughout the site is also important; if users can’t easily jump back to the top (or the top of any other section of the site) at any time, I’d consider that a usability problem. On the right, I’d have some boxes that show the most recent “News” and “Events” in the department and/or University; seeing as we control that content, that shouldn’t be a problem. In both cases, I’d want to be able to “See more News…” and “See More Events…” at the bottom.
The body of the page should be one or more articles promoting activities and events in and around the department. Publications, awards, events, talks… really, anything that is of potential interest to the larger community (eg. here at Kent) or the world should end up in this space, for a time. It is, after all, a weblog. The danger comes not from putting the wrong things here, but not putting enough things here. The site, and therefore the department, cannot suffer from having a constant flow of fresh content.
The orange boxes in my picture are places where I expect users to be able to subscribe to an RSS feed; the News, Events, or main-page feed should all be things I can subscribe to from the main page. Having a link, somewhere, that explains what these little “RSS” or “XML” buttons are is a good idea, yes, but I think the world is more savvy regarding these things than you might think. Consider: my father uses an RSS newsreader now, for keeping up on weblogs, newspapers, and job searches.
Research Group Pages
The group pages are, again, fundamentally dynamic in nature. I would shrink my departmental logo (allowing me to return to the main page by clicking it), and then have a group header/logo for the remaining 3/4s of the “branding” area. There might be a bit of “static” space for something about the group, but this might not be necessary. Also, I’d retain the navigational space on the left; if done correctly, I suspect it wouldn’t change at all from the main page.

The rest of the page is dynamic. The top right strikes me as a good place to put links to the weblogs belonging to each member of the group; likewise, I’d include links to the RSS feeds for each of those weblogs right there. Following those, I’d have a dynamic box where recent publications by the group could appear, as well as a place where the group can post recent CFPs. This way, the group contributes to placing calls that may be of interest in the feed (as well as, perhaps, the research support administrator), and all the members of the group (as well as people outside of the group) can subscribe to see what comes through their “CFP” feed.
The remaining space on the page could be used as a space to promote weblog posts from members of the group, or to highlight group-specific projects, events, or other work. Either way, we want this to represent information specific to or created by the group flowing through this space.
Faculty, Staff,and Student Homepages
If you haven’t figured it out already, everyone in the department gets a weblog.

What do we gain by providing every member of faculty and staff, as well as every student, with a weblog? A number of things.
- Currency.
Not hard currency, like cash, but instead “currency” as in “current events.” Everyone can remain up-to-date regarding everyone else. While I can’t be part of every research group, I can subscribe to every feed in the department. At a glance, I can find out about the research that a classmate or faculty member is engaged in–meaning any, and every, classmate and faculty member. If I had tea in the common room every day for a month, I wouldn’t get caught up on everyone’s academic and professional doings; this is much more time-efficient and effective for all involved.
- Interactivity.
If every weblog has a comment system, it is now possible for students and staff to interact in new and important ways. If I write about my teaching, a student can chime in with “Yeah! That was great!” Or, they might say “Wow, I didn’t understand your analogy between the Heisenberg Uncertainty Principle and packrat parsing in functional languages at all.” Either way, I have a new, personal, and timely communications channel.
More importantly, I have a way for colleagues and researchers around the world to interact with me; the weblog is not an “internal” thing. This way, people who come to my weblog because they subscribed to it in Bloglines, or with a desktop newsreader like NetNewsWire, can comment directly on things I have to say about my teaching and research. That, I think, is a Good Thing, as it increases the number of people reading and commenting on my ideas, as well as improves the visibility of the department as a whole.
- Visibility.
What happens when one of our posts gets propagated around the WWW? We end up with lots of people talking about and pointing to a webpage in the cs.kent.ac.uk domain. They might even subscribe to that feed, or perhaps several others in the department. If you have thousands of people reading news and events taking place in our department every day, is that a bad thing, or a good thing?
Undergraduate weblogs
While we’re talking about benefits of having a dynamic, constantly-fresh departmental website, I might mention that treating undergraduates like first-class citizens of the department would be a great move. These are smart people with good ideas who have come here to be challenged. Well, some of them might have come to get away from their parents and drink beer as long as the GPA holds out, but by-and-large our students are hard-working and engaging. Every one of them should be allowed to have a voice in this framework, and that means a weblog.
More importantly, they should never loose that space. If they want to maintain their weblog here at Kent for 10 years after they graduate, they should be allowed to. If one of our students goes on into graduate school, or the corporate world, or anything else, and becomes a Voice on some topic of interest to them—whether it is type theory or basket weaving—we want that voice to come from Kent. It is, I think, a no-brainer when you think about the time and effort involved in maintaining a service that can host a weblog and the possible tangible and intangible benefits of having someone draw significant amounts of traffic from around the world because they are writing on the topic of something they are passionate about.
[plea]
While I’m at it, the service might as well allow faculty, staff, and students to run CGIs without having to beg and plead for permission. This is the only way, in a Web-App World, for students to experiment and do interesting things that might draw good traffic to our domain. If they do something illegal, slap them on the wrist; if they do it twice, yank all computing privs at the University. There are no policy “problems” in doing this, and there are no “security” concerns, either: Apache 2, running suExec, is one of the most secure pieces of software in the world. Please. Give us all some freedom to do interesting things.
[/plea]
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In closing: the Big(ish) Picture
There are certainly details missing; many, many details. The theme, however, should be apparent: everything on the site, and I mean damn near everything, should be dynamic, participant-generated content that can be ripped, mixed, burned, and shuffled all over the planet using simple mechanisms like RSS, email, and similar communication and collaboration tools. Instead of viewing the departmental website as a static brochure for selling our wares, it should instead be a living, breathing document that sells our services by giving away our knowledge and expertise to any and all who are interested.
If we provide a simple interface for people all throughout the department—students, faculty, and staff—to update one or more parts of the site regularly, we will have one of the most novel and useful departmental websites in the world today. It will get coverage in the mainstream and educational press. Different parts of the site will draw readership from all over the world. In England, prospective, current, and former students will be able to subscribe to various feeds and keep up on their application process, topics of interest, their friends and their lecturers. Faculty and staff will be kept abreast of the goings-on in the department. Researchers and practitioners in industry will be able to easily keep tabs on the excellent research taking place at Kent. We will be connected to many people and places where we were unconnected before.
Put another way, we will be the single most interesting and open academic department in the world when it comes to the flow of information in, around, and out of the department. And it doesn’t take a quantum information theorist to do it (rocket scientists are old hat); it just takes some commitment and planning. It is, I would think, imminently doable. Failing to consider something like this seriously is, by-and-large, unjustifiable and criminal.
Update, 20050926

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