Here’s a corporate act of desperation: get big, A-list webloggers to pimp your product under the banner of “getting user feedback”.
Both BoingBoing and MAKE Blog (perhaps among others) were asked by Sony for feedback on their… not yet shipping?… eBook reader.
Perhaps this is because Sony was beaten to market by a higher-resolution (1024×768 vs. 800×600), less restrictive (TXT, HTML, PDF without DRM), more fully-featured eBook reader.
If Phillips was sharp, they’d have readers in the mail to both the BoingBoing and MAKE crews right now. If they can be bought with a request for feedback, Phillips can certainly score a free review by sending them product. Today.